Breast Cancer Patients Get The First Ever Social Media Show

Phoenix, AZ (PRWEB) November 30, 2011

Eliminating the gap between breast cancer patients and top breast cancer experts, digital marketing leader WireBuzz, renowned breast surgeon Jay K. Harness, MD, FACS and molecular diagnostics maker, Genomic Health Inc, have joined forces to launch the groundbreaking social media show BreastCancerAnswers.com.

"I'm honored to be a part of this ingenious campaign that gives breast cancer patients what they have always deserved, access to the top doctors and cutting edge information," said Dr. Harness. As past president of both the American Society of Breast Surgeons & Breast Surgery International, Dr. Harness and his colleagues provide easy access to invaluable information.

This highly interactive social media show enables patients across the dominant eight social networks (ex. Facebook, YouTube & Twitter...) to submit their questions and receive a video response back. Patient questions can also be submitted at BreastCancerAnswers.com/ask.

"After watching my step-mom battle breast cancer, I knew I needed to leverage our digital marketing expertise to help women," said Todd Hartley, president of WireBuzz.com. "So Dr. Harness and I built this amazing show that's always accessible to patients, just like my step-mom."

Each time a patient submits a new question, they receive an email with a video answering their question. These short Q & A responses, or episodes, are then published every week day across the Internet and into the show's growing Q & A video library. On BreastCancerAnswers.com patients also have access to Dr. Harness', Questions To Ask You Doctor. A user friendly form that can be downloaded, printed, and used during a patient's next doctor's appointment. (Download the questions form at breastcanceranswers.com/what-breast-cancer-questions-to-ask)

ABOUT

Breast Cancer Answers is a social media show where viewers ask questions and the experts respond.

ABOUT DR. HARNESS

Dr. Jay K. Harness is the past president of The American Society of Breast Surgeons and Breast Surgery International. He is a full-time breast surgeon at St. Joseph Hospital in Orange, California. Practicing surgery for 36 years, Dr. Harness specializes in breast and endocrine surgery. Dr. Harness is currently the Co-Principal Investigator of the NCI (National Cancer Institute) Community Cancer Centers Program (NCCCP) at the St. Joseph Hospital Center for Cancer Prevention and Treatment in Orange, California. He is one of the leading clinical research physicians at St. Joseph Hospital. (For more information visit DrJayHarness.com)

ABOUT WIREBUZZ

WireBuzz is a digital marketing agency specializing in fast turn around custom video, SEO and social media engagement for highly targeted customer or patient lead generation. For businesses interested in growing their marketable database and converting highly qualified leads into customers or patients, WireBuzz is pioneering, ?Social Media Shows?, which are syndicated programs designed to expand engagement across the social networks. Click here to learn more about Social Media Shows (http://www.wirebuzz.com/social-media-video-shows).

ABOUT THE SPONSOR

Breast Cancer Answers is sponsored by Genomic Health, a molecular diagnostics company focused on analyzing the underlying biology of cancer allowing physicians and patients to make individualized treatment decisions. Their lead product, the Oncotype DX Breast Cancer Assay, has been shown to predict the likelihood of chemotherapy benefit as well as recurrence in early-stage breast cancer to help optimize treatment options.

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Media Control Server Integrates iTunes, Receives Industry Accolades

Armonk, New York (PRWEB) November 27, 2008 - Autonomic Controls, Inc., a provider of award-

winning media integration solutions, was honored this month with the industry-selected 2008 CHIP Gold Award for its Media Control Server, a media management module that successfully integrates all digital media--even DRM-protected content--into a single library.

In the past, iTunes' DRM protection made it virtually impossible for the custom electronics industry to integrate iTunes and Windows Media files into a single media management system. In most cases, the iPod dock was the only solution. However, the twice-compressed files housed on the typical iPod offered noticeably poorer audio quality when amplified through an A/V system.

Autonomic introduced Media Control Sever to directly integrate iTunes and Windows Media content into multi-room audio installations, providing a totally unified--and DRM-compliant--media collection. Its two-way protocol works over IP wired or wireless networks, USB or RS-232, and controls iTunes, Windows Media Player, Windows Media Center and extenders. Mirage 2.0, the optional graphic user interface, lets users browse and search music, movies, recorded TV shows, videos, photos and more via touchpanel. PolyTune? technology allows up to four independent audio streams from a single server. No file transferring or re-encoding is required, delivering a maintenance-free media experience.

"Autonomic Controls was founded to simplify and enhance the enjoyment of digital media," said Michael de Nigris, CEO of Autonomic Controls, Inc. "This recognition from our dealers--for the second consecutive year--tells us that we're on the right path. Our future plans are even more exciting and game-changing."

The CHIP Awards are presented annually to products that made the biggest impact on the custom electronics industry during the year. These "high-impact" products are independently nominated by industry dealers, reflecting the most innovative--and useful--industry solutions. Dealers were asked to nominate products that helped them boost sales, save time and money, increase profits and provide a competitive advantage.

Also generating industry attention are Autonomic's partnerships with manufacturers like Crestron, Universal Remote Control and NuVo Technologies. A close partnership between Crestron and Autonomic provides enhanced support and functionality for iTunes and Windows Media Center integration on Crestron equipment. A collaborative effort with Universal Remote Control created the digital media server for the MX-6000, a two-way, touch-screen remote, which took home a 2009 CES Innovations Award in the Home Theater Accessories category. NuVo Technologies teamed up with Autonomic on Music Port, a digital media solution named as a finalist for the EHX 2008 Multi-Room Awards for Audio Source Components.

"Working with Michael and his team at Autonomic Controls has been an absolute pleasure," said David Rodarte, President and COO of NuVo Technologies. "The NuVo Music Port product that we developed together has received an overwhelmingly positive reaction from the press and from our dealers. Autonomic Controls has been a proactive, flexible, responsive partner that has delivered so much more than the typical contracted engineering team would."

"Autonomic is committed to this channel," said de Nigris. "The collaborative projects with our partners have been extremely rewarding, but the projects we're working on now for future solutions are what excite us the most."

About Autonomic Controls, Inc.

Autonomic Controls, Inc. develops exclusive digital media control solutions for integrators and manufacturers. Their flagship product, Media Control Server, is the industry standard for providing two-way control of Windows Media Center and iTunes. Their technologies have been sublicensed for OEM products by NuVo, HAI and Universal Remote Control, and they are an authorized integration partner for Crestron, AMX and RTI. Autonomic Controls is based in Armonk, NY. For more information, visit http://www.autonomic-controls.com.

Michael de Nigris, CEO of Autonomic Controls, Inc. is available for interviews; contact Susan Polese at (914) 598-1647, ext. 713 to schedule.

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THQ Taps Transmedia Producer STARLIGHT RUNNER ENTERTAINMENT to Prime RED FACTION? Franchise for Extension Across Major Media Platforms

Agoura Hills, CA (PRWEB) June 9, 2010

On the heels of THQ?s announcement to adapt popular third-person, open-world action videogame franchise, Red Faction, into a television movie, leading interactive entertainment developer and publisher THQ Inc. (NASDAQ: THQI) today announced a deal with Starlight Runner Entertainment, a New York based production company specializing in transmedia storytelling, to further develop Red Faction for extension across all major media platforms including film, television, online, mobile, books and graphic novels.

Leaders in the space, Transmedia Producers Jeff Gomez and Mark Pensavalle will expand the fictional universe mythology and further develop core story elements of Red Faction by applying their proprietary, transmedia development process. As part of this process, Gomez and Pensavalle will develop a backstory that connects the previous videogames in the franchise, as well as an upcoming fourth videogame entry and the recently announced Red Faction television movie. This work lays the foundation for future iterations of the franchise across a variety of touch points.

THQ will hold all rights to Red Faction transmedia projects and plans to work with partners to publish and distribute content outside of the videogame space. Gomez and Pensavalle will work closely with THQ?s Executive Vice President, Danny Bilson, and Director of Fiction Development, Paul DeMeo, on all creative implementations and will continue to consult on storylines and transmedia extensions for upcoming Red Faction projects. Transmedia production is set to kick off immediately.

?We were impressed by Starlight?s demonstrated track record with numerous high profile transmedia projects including Avatar, Halo and Pirates of the Caribbean,? said Danny Bilson, Executive Vice President, THQ Core Games. ?In order to fully realize our vision of creating franchises that successfully transcend gaming, we?re tapping the best in the business with Jeff and his team to make our game fiction more robust and consistent across multiple media platforms.?

?Red Faction has cultivated an excited and participatory fanbase over the last decade that is eager to engage and learn more about the Red Faction world, characters, and storylines,? said Jeff Gomez, Transmedia Producer and CEO of Starlight Runner Entertainment. ?Danny Bilson is a thought-leader in the videogame and entertainment space and a big advocate of transmedia storytelling - we are thrilled to be working with him and his team to create content that will excite the Red Faction community by allowing them to discover the secrets of the Red Faction universe.?

Jeff Gomez and Mark Pensavalle will be credited as Transmedia Producers on the project and are the first producers to claim the credit since it was ratified, with guidance from Gomez, by the Producer?s Guild of America in early April 2010.

Red Faction is a 3rd person, open-world shooter set on Mars, 50 years after the events of the original Red Faction. Players take on the role of freedom fighter Alec Mason, with the newly re-established Red Faction movement, as they battle for liberation from the oppressive Earth Defense Force (EDF). The first installation of Red Faction was released in 2001 for the PlayStation 2, Microsoft Windows, and Macintosh by THQ and Volition.

ABOUT STARLIGHT RUNNER ENTERTAINMENT

Starlight Runner Entertainment, Inc. (http://www.starlightrunner.com), founded by Jeff Gomez and Mark Pensavalle, is a leading creator and producer of highly successful transmedia franchises, maximizing the value of entertainment properties and consumer brands by preparing them for extension across multiple media platforms. Starlight Runner Entertainment also produces animated and live-action feature films, as well as digital content. The company packages books, comics and graphic novels, and develops videogames and alternate reality experiences with world-renowned partners and clients. Since the company launch in 2000, Starlight Runner has been commissioned by corporate giants including Disney (Pirates of the Caribbean, Tron Legacy), Hasbro (Transformers), 20th Century Fox (Avatar) and Coca-Cola (Happiness Factory), offering guidance on how to expand and broaden storyline universes of intellectual properties that can then be marketed in concert across a variety of platforms simultaneously or gradually.

ABOUT THQ

THQ Inc. (NASDAQ: THQI) is a leading worldwide developer and publisher of interactive entertainment software. The company develops its products for all popular game systems, personal computers and wireless devices. Headquartered in Los Angeles County, California, THQ sells product through its global network of offices located throughout North America, Europe and Asia Pacific. More information about THQ and its products may be found at http://www.thq.com. THQ , Red Faction, Volition, Inc. and their respective logos are trademarks and/or registered trademarks of THQ Inc.

Media Contacts:

THQ

Julie MacMedan

THQ/Investor & Media Relations

julie(dot)macmedan(at)thq(dot)com

818/871-5125

Starlight Runner Entertainment

Jocelyn Johnson

Jocelyn(at)miller-pr(dot)com

323.648.4151

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