Breast Cancer Patients Get The First Ever Social Media Show

Phoenix, AZ (PRWEB) November 30, 2011

Eliminating the gap between breast cancer patients and top breast cancer experts, digital marketing leader WireBuzz, renowned breast surgeon Jay K. Harness, MD, FACS and molecular diagnostics maker, Genomic Health Inc, have joined forces to launch the groundbreaking social media show BreastCancerAnswers.com.

"I'm honored to be a part of this ingenious campaign that gives breast cancer patients what they have always deserved, access to the top doctors and cutting edge information," said Dr. Harness. As past president of both the American Society of Breast Surgeons & Breast Surgery International, Dr. Harness and his colleagues provide easy access to invaluable information.

This highly interactive social media show enables patients across the dominant eight social networks (ex. Facebook, YouTube & Twitter...) to submit their questions and receive a video response back. Patient questions can also be submitted at BreastCancerAnswers.com/ask.

"After watching my step-mom battle breast cancer, I knew I needed to leverage our digital marketing expertise to help women," said Todd Hartley, president of WireBuzz.com. "So Dr. Harness and I built this amazing show that's always accessible to patients, just like my step-mom."

Each time a patient submits a new question, they receive an email with a video answering their question. These short Q & A responses, or episodes, are then published every week day across the Internet and into the show's growing Q & A video library. On BreastCancerAnswers.com patients also have access to Dr. Harness', Questions To Ask You Doctor. A user friendly form that can be downloaded, printed, and used during a patient's next doctor's appointment. (Download the questions form at breastcanceranswers.com/what-breast-cancer-questions-to-ask)

ABOUT

Breast Cancer Answers is a social media show where viewers ask questions and the experts respond.

ABOUT DR. HARNESS

Dr. Jay K. Harness is the past president of The American Society of Breast Surgeons and Breast Surgery International. He is a full-time breast surgeon at St. Joseph Hospital in Orange, California. Practicing surgery for 36 years, Dr. Harness specializes in breast and endocrine surgery. Dr. Harness is currently the Co-Principal Investigator of the NCI (National Cancer Institute) Community Cancer Centers Program (NCCCP) at the St. Joseph Hospital Center for Cancer Prevention and Treatment in Orange, California. He is one of the leading clinical research physicians at St. Joseph Hospital. (For more information visit DrJayHarness.com)

ABOUT WIREBUZZ

WireBuzz is a digital marketing agency specializing in fast turn around custom video, SEO and social media engagement for highly targeted customer or patient lead generation. For businesses interested in growing their marketable database and converting highly qualified leads into customers or patients, WireBuzz is pioneering, ?Social Media Shows?, which are syndicated programs designed to expand engagement across the social networks. Click here to learn more about Social Media Shows (http://www.wirebuzz.com/social-media-video-shows).

ABOUT THE SPONSOR

Breast Cancer Answers is sponsored by Genomic Health, a molecular diagnostics company focused on analyzing the underlying biology of cancer allowing physicians and patients to make individualized treatment decisions. Their lead product, the Oncotype DX Breast Cancer Assay, has been shown to predict the likelihood of chemotherapy benefit as well as recurrence in early-stage breast cancer to help optimize treatment options.

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Planned Parenthood of Northeast Ohio Recognizes National Cervical Cancer Awareness Month

Cleveland, OH (PRWEB) January 25, 2012

As part of Cervical Cancer Awareness Month in January, Planned Parenthood of Northeast Ohio (PPNEO) urges local women to put preventive checkups, including cervical cancer screenings, at the top of their lists. Every year, approximately 13,000 women in the U.S. are diagnosed with cervical cancer, and about 4,000 American women die of the disease.

?The New Year is the perfect time to see if you?re due for a checkup,? said PPNEO CEO Tara Broderick. ?Regular screenings and preventive care, including the HPV vaccine, are the keys to combating cervical cancer.?

PPNEO offers routine cervical cancer screenings and the HPV vaccine, which protects against the types of HPV that most often cause cervical cancer at its 13 health centers throughout the region. In fiscal year 2011, PPNEO provided nearly 8,600 cervical cancer screenings to women in the area and diagnosed and treated 717 women with precancerous cervical conditions.

Worldwide, cervical cancer is the third most common cancer among women and the fourth leading cause of cancer deaths among women. In the U.S., Latinas and African-American women are at higher risk for developing and dying of cervical cancer because they are less likely to have access to early screening and treatment.

?The good news is that cervical cancer is one of the most preventable cancers out there,? said Broderick. ?When caught early, the five-year survival rate is nearly 100 percent. Planned Parenthood plays a vital role in the prevention and detection of cervical cancer for our patients, especially in this current, difficult economy.

?Cervical cancer takes many years to develop, so regular Pap tests can help detect abnormal cells early enough to prevent the disease. HPV vaccination before sexual activity begins and regular Pap tests are the best ways to protect yourself against cervical cancer,? she added.

Planned Parenthood?s guidelines call for initial screening at age 21; screening every two years for women aged 21?29; and screening every three years for women aged 30 or older who have had three consecutive normal Pap tests and no history of certain abnormalities.

PPNEO provides essential high-quality, affordable reproductive health care, family planning services and sexuality education to 72,000 women and men at 13 health centers in 21 counties throughout Northeast Ohio. PPNEO strengthens individuals, families and communities by promoting healthy and responsible decision making about parenthood, relationships and sexual health. Learn more at ppneo.org.

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